THE EVALUATOR 

What Makes Your Business Stand Out?

Trying to stand out, to differentiate yourself in a sea of competitors is difficult at the best of times.  But, when you are also competing for eyeballs - consumer interest - in a crowded environment filled not only with competitors, but with endless entertainment, news, politics 24/7, it becomes a near-impossible task to get noticed.    However, despite the 'noise' one can still be heard.  People can be reached but the message must be clear, concise and, especially, targeted and designed to

Why Do So Many Small Businesses Fail?

It has been claimed by none other than Bloomberg that 80% of all businesses fail within the first 18 months.  While this figure is disputed (it is almost certainly less than this according to Ethan Vanderbilt), it is nevertheless sufficiently high enough to be a cause for concern. There are numerous reasons businesses fail including poor products, poor management, limited resources, ineffective strategy and so on, but one of the major reasons, especially for the small business owner is